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A note from the field


Aug 31, 2018

Smart Turnout’s Ambassador of the Month:

At Smart Turnout we take pride in those who care for our brand and who help to shine a light on the exciting lifestyles of those who wear our products. Each of our brand ambassadors has something unique to offer, be it in their style, personalities or simply their way of life. That’s why each month we will be focusing on one of our ambassadors and giving you an insight into a Smart gentleman, or gentlewoman’s life.

This month we caught up with Jonathon-Lee Brookes; a country life influencer and the reigning king of tweed. Jonathon’s blog can be found over at JLB in the North, where he documents his quintessentially British lifestyle. His posts are peppered with phenomenal styling tips as well as interesting notes about his escapades across the UK.

Jonathon Lee Brookes Wears Smart Turnout Master Watch with Land Rover

(Photo from Jonathon-Lee Brookes recent shoot with Twisted Automotive shot by MJ Photos)

So, without further delay here’s what happened when we caught up with JLB…

The Interview:

ST: So Jonathon, tell us a little bit about yourself and what an average day looks like for you?

Jonathon: Well, a typical day – a typical day for me that’s a tough one as usually not one day is the same, but it will usually consist of the same elements which include admin (emails, phone calls etc – the boring stuff), catching up with clients and usually something to do with the countryside.

ST: That’s great to hear your job allows you to mix business and good old British pleasure. As a British brand, we think it’s extremely important to celebrate our heritage. What do you think it is about Britain that gives it so much charm?

Jonathon: I mean we, as the British, are so uniquely positioned in that our history and heritage can only be rivalled by a handful of cultures. Along with that we also have a royal family that still maintain a prominent role in our society, HM Queen is a huge draw for so many tourists, officials and heads of state and the fact we still have this ancient institution makes me proud to be British.

Jonathon Lee Brooke standing By Range Rover in Smart Turnout

ST: A very interesting point! Definitely something to be proud of. As a brand ambassador, I guess taking pride in a company is a big thing for you. What is it that draws you to a company and makes you want to work with them?

Jonathon: Certainly for me working with a company means I have to buy into the brand and what it stands for. Of course, I have to be enthusiastic about the products it produces and the market it’s sold within. I work with a number of brands that I’ve developed a close working relationship with. Much like I have with Smart Turnout.

Jonathon Lee Brookes Driving Land Rover in Smart Turnout Household Division Nato Strap
ST: It’s wonderful to hear you’ve managed to connect with so many great brands. So, how did you originally get into working as a Brand Ambassador?

Jonathon: It all started with both my passion for British country fashion and my Instagram. My Instagram started to generate a lot of interest due to its large follower base. This, coupled with my passion for country pursuits and the fact I attend a whole host of country events gave me the exposure to embark on this career path.

ST: Yes, we hear you are a fan of country events. Have you got any planned for the rest of the year?

Jonathon: In terms of travelling I will travel near enough to any area of the UK. I’ve had lots of events this year. But what’s left for me are events like Blair Atholl Horse Trials and Blenheim Horse Trials, lots of black and white tie balls. In addition, Shooting season has just opened so I’ve got a few weeks booked in Shooting. I guess you could say the next 6 months are shaping up to be rather busy.

ST: That does sound pretty hectic. In that case in your spare time (if you have any, that is!) what can you be found doing?

Jonathon: In my spare time I can usually be found walking, riding or shooting at some far-flung corner of the UK.

Jonathon Lee Brookes wears Smart Turnout Savant Watch on Boat Trip

(Jonathon wears our Smart Turnout Savant Rose Navy Household Division Edition. This style is currently out of stock but is set to return soon. In the meantime you can check out our full range of watches.)

ST: How exciting. You must take a lot of your favourite items with you when exploring. What is your favourite piece from Smart Turnout and why?

Jonathon: My favourite piece from Smart Turnout has to be the Master watch in rose gold. I love the face size and also the fact you can interchange a wide variety of straps. They make it great for when I am not sure what I will be wearing or doing on any given day. As you know, I have many Smart Turnout products which I’m proud to say I wear on a daily basis.

Jonathon Lee Brookes on a Shoot wearing Smart Turnout Master Watch Rose Gold

You can purchase Jonathon’s Master Watch Rose Gold Black Household Division Edition for £119 online and in store.

ST: Now Summer looks to be coming to an end, what do you think will be your Autumn essential?

Jonathon: With the cooler months now upon us I can guarantee that I will spend most of it in a tweed of some kind. I think my field coat from Alan Paine has to be one of my staples for Autumn and Winter.

ST: Yes, we can tell you love tweed. Other than being the King of tweed, how would you describe your style?

Jonathon: I’d say my style is quite unique as I’ve never conformed to what is considered fashion. I enjoy keeping my style as my own creation. That being said, I drew big influences from country lifestyle – tweeds, shirts, coloured chinos the whole shebang.

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